web site promotion is always tricky traffic is the key but what about the market your looking at.
I tried to make a white hat site and it took so much effort to get it ranked and promoted that it still lies around 500 on google which is as much use a lemon in a shark.
so you have to turn to the dark side there is simply no money in being honest.
i hear everyone about being good !!!
being good wont get you cash end of !!!